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Superyacht TV

Superyacht TV is the only luxury TV channel dedicated to Superyachts. The channel showcases not only the yachts themselves, but also the stories behind them, taking viewers on a visual journey, both onboard and onshore, through 6 categories of programming: Yachts for sales and charter, Places to Go, Life On-Board, Yacht Events, Tenders et Toys, plus their Creators such as the designers and shipyards. The channel is distributed via cable, satellite and online, reaching millions of viewers and spreading positive messages about superyacht ownership.


Scope of Work

Coote & Co. was one of the channel’s founding parties, involved in every aspect of transforming the seed of an idea into a fully operational business. An initial business plan was developed into a comprehensive strategy, followed by the setting up of the key teams such as production, sales and distribution. The channel is now firmly established with full-time production teams creating new content and with worldwide distribution.


Brand Strategy

Brand Identity

Market Research

Product & Service Development

Marketing Communications

Marketing Planning & Budgeting

Sales Planning & Business Development

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