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Coote & Co. was established in the Principality of Monaco in 2006 and operates as a highly specialised company in a truly niche sector. We don't claim to know everything but we're confident we can offer unrivalled expertise when it comes to business strategy, marketing and brand management in the superyacht world.


Yachting companies, luxury brands and superyacht owners rely on our in-depth understanding of the market, the products, the services and the players so they can make sound investment decisions.

After many years of experience, we've built up a professional support network of specialist partners, all experts in their respective fields including; market research, brand identity, graphic design, photography, video, digital media, print management, events and PR.


The global superyacht market is our home and awesome marketing is our passion.


Our founder, Patrick Coote is, first and foremost, a marketer. He loves, lives and breathes marketing and has worked in this discipline throughout his career. His academic approach is the starting point for every project we undertake. However, great marketing is not always easy to find, especially in the traditional realms of yachting. Marketing in the superyacht sector is often poorly understood, poorly executed and rarely delivers a justifiable return on investment.

Ever since joining the superyacht community in 1995, Patrick and his team have worked closely with myriad superyacht companies and luxury brands to provide structure, strategy, planning and execution, ultimately of course to improve performance. His first-hand knowledge and 360 degree insight comes from a broad and varied luxury yacht background which has given him an in-depth understanding of the whole market, including; superyacht sales and charter, design, construction, refit, management, crew and operations.

When he's not on the water, Patrick is likely to be found deep in the French countryside, either on a motorbike, or on the back of a horse.


Patrick Coote

“Brand strategy is everything. If you make it the foundation stone of your organisation it will also be the key to your success.


Identify your unique, core offering, communicate it efficiently and effectively to your target audience and the results will follow. And no matter what you do, make it awesome.”

Speaking Engagements

The Superyacht Forum

The US Superyacht Forum

The Superyacht Marketing Forum

Superyacht Design Week

Superyacht Design Symposium

The Explorer Yachts Summit

The Malta Superyacht Conference

The Top 100 by

Superyacht TV

VriThink’s Night Out

Awards & Memberships

Winner of the SuperBrand Award, UK

Winner of The Sunday Times Business Award

Member of the Yacht Club de Monaco

Member of the Monaco Yachting Cluster

Founder Member of the Large Yacht Brokers’ Association

Director of the Superyacht Committee, 34th America’s Cup

Guest Lecturer at the International University of Monaco

Guest Lecturer for the Mediterranean Yacht Brokers Association


The Coote Family is a prominent Anglo-Irish family, descended from Sir Charles Coote, an Elizabethan adventurer who moved to Ireland in 1601. Between 1660 and 1802 the head of the family held the title Earl of Mountrath and family members include the Coote Baronets of Castle Cuffe.


The Earls of Bellomont, the Barons Castle Coote and Coote baronets of Donnybrooke also formed other branches of the family. Sir Nicholas Patrick Coote is currently the 16th Baronet Coote, of Castle Cuffe, Queen's Co.


Notable family members have included:


Richard Coote, 2nd Earl of Bellomont, Governor of New York

Henry Coote, 5th Earl of Mountrath, MP for Knaresborough

Algernon Coote, 6th Earl of Mountrath, PC, Governor of Queen’s County

Sir Charles Henry Coote, 9th Baronet of Castle Cuffe, MP for Queen’s County

Lieutenant-General Sir Eyre Coote, KB, Commander in Chief of India

Admiral Robert Coote, Commander in Chief of China


The Coote family home, Ballyfin, was built in 1820 for Sir Charles Coote to designs by the great Irish architects Sir Richard and William Morrison. The house is widely acknowledged as one of the most important examples of nineteenth-century neo-classical Palladian architecture in Ireland and is famed for its elaborate interior design in the Empire style. The lavish Regency mansion sits within a 600 acre private estate which is now run as a luxury hotel and was recently voted the #1 Best Hotel in the World by Condé Nast.

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