In recent years, Coote & Co. has worked with a wide variety of leading international luxury brands, providing both strategic and tactical marketing advice and support with regard to the global superyacht market.

The wealth profile of superyacht owners closely matches the target audiences of companies in the private jet and helicopter sectors as well as those selling top-end real estate, luxury cars, art, fine watches and jewelry. The parallels are clear and the attraction is understandable but stepping into a new market requires insight and expertise to avoid misguided efforts and resources as well as the pitfalls of a long, difficult and expensive learning curve.

Coote & Co. can offer a clear insight into the unique and highly specialised superyacht world to ensure that non-yachting luxury brands are guided towards the most effective and efficient sales and marketing channels and opportunities available. Recent projects have included market entry strategies, brand partnerships, promotional planning and private events as well as direct introductions to key influencers and decision makers.