National Boat Shows
National Boat Shows is the commercial arm of the British Marine federation, originally responsible for the management of the London, Southampton and Nottingham Boat Shows. These boat shows were organised annually over several decades for the benefit of all stakeholders in the British marine sector. Various market forces have recently resulted in the postponement of the London Boat Show, however the Southampton Boat Show continues to grow each year. Run by the industry, for the industry, the profits from the shows are reinvested back into the UK leisure marine industry through the services and representation provided by British Marine.
Scope of Work
Coote & Co. worked on the overall marketing of the London, Southampton and Nottingham Boat Shows. This included highly targeted B2B marketing to promote the event to potential exhibitors as well as extensive consumer marketing campaigns, working in close cooperation with the in-house PR team to ensure visitor numbers grew year on year.
Marketing Planning & Budgeting