Monaco Yachting Guide
The Monaco Yachting Guide is a specialist superyacht publication, printed annually and distributed throughout the Principality of Monaco and along the Riviera. The Guide is a comprehensive reference source for yacht owners and professionals working in the sector, covering all of the marine events, associations, people, projects and other initiatives affecting the superyacht or maritime sector. The Guide also provides charter guests arriving in the port with a directory listing all of the best restaurants, bars, clubs, shops, beauty treatments and other shore-based services available.
Scope of Work
For the 19th edition, Coote & Co. was appointed to assist the publisher with a complete re-launch of the publication. The remit included a full review of the content, layout, design, format, print and distribution as well as making introductions to potential advertisers and contributors.
Brand Strategy
Brand Identity
Product & Service Development
Marketing Communications
Marketing Planning & Budgeting
Production Schedule & Sales Plan
