Krosgard
Krosgard is a collaboration between three of the leading organisations in the Dutch and German maritime sector. In 2019, Vripack Yacht Design teamed up with Fassmer GmbH and Thecla Bodewes Shipyards to launch a highly innovative range of hull and machinery platforms into the marine sector to be used as the basis for new superyachts. These proven and optimised platforms offer significant benefits to yacht owners with regard to their build cost and delivery time as well as their reliability, maintenance and operational costs.
Scope of Work
Coote & Co. was approached to become the marketing partner for this new venture and to develop the overall business strategy in conjunction with the naval architects, engineers, designers and shipyards. The scope was subsequently extended to include ongoing management of the brand strategy, communication and business development.
Brand Strategy
Brand Identity
Market Research
Product & Service Development
Marketing Communications
Marketing Planning & Budgeting
Business Development
