Unlike the prominent and highly-visible superyacht brokerage companies, KK Superyachts was established and developed based on a far more discreet and private “family office” model. The company operates exclusively to protect and serve their clients’ best interests as trusted advisors and professional partners, offering independent and unbiased advice. Years of hands on experience has given the team extensive insight into the operational demands and practicalities of superyacht ownership. Knowledge and know-how is their simple but compelling point of difference and represents the foundation stone of KK.
Scope of Work
Coote & Co. was appointed to review KK Superyachts’ overall market position/brand strategy and to adapt the company’s brand identity and marketing communications materials to fit accordingly. We worked closely with their graphic design agency on the brand identity but also investigated new premises for the business and advised on aspects of brand communication with regard to their refurbishment, signage and overall visual presentation.
Office & Signage Design