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Azimut | Benetti Group

Azimut | Benetti is the world's largest private group in the yachting sector. The majority shareholder is the founder, Paolo Vitelli, who has been firmly in command for more than 40 years. The group incorporates 6 separate shipyards and has more than 40 models in production. The group also has a particular focus on services for its customers; offering financial services, crew training and refit facilities as well as designing, planning and building marinas.


Scope of Work

Coote & Co. was appointed to create a new division for the Azimut Benetti Group called Yachtique, that encompassed all service activities, including: yacht finance, insurance, interior design, concierge services, marina berths, tender sales, the Azimut Charter Club, refit and maintenance.

Brand Strategy

Brand Identity

Product & Service Development

Marketing Communications

Marketing Planning & Budgeting

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